New Roadmaps Across Intel® Core™ and Atom™ Processor Families to Usher in Next Wave of Laptops and Connected Mobile Devices

NEWS HIGHLIGHTS

Intel defines new category of mainstream thin and light mobile computers, called Ultrabookâ„¢.

Intel aims to shift 40 percent of consumer laptops to the Ultrabookâ„¢ by end of 2012.

Separately, Intel is accelerating the Atomâ„¢ processor roadmap to a one-process-generation per year cadence to enable a wider range of optimized solutions for multiple market segments.

Intel highlighted its next-generation, fanless netbook platform, codenamed “Cedar Trail,” a range of new Atom processor-based tablets available today, and a “Medfield” tablet reference design for sub-9mm designs, weighing less than 1.5 pounds and supporting a choice of operating systems.

COMPUTEX, Taipei, May 31, 2011 – Intel Corporation Executive Vice President Sean Maloney today said that by the end of 2012, 40 percent of the consumer laptop market segment will encompass an emerging new breed of no-compromise computers, called “Ultrabookâ„¢,” which will increasingly combine best-in-class performance, improved responsiveness and security in thin, elegant form factors.

During the opening keynote speech at Computex, one of the world’s largest technology trade shows, Maloney provided further details on the significant changes Intel is making to the Intel® CoreTM processor roadmap to enable this new category. He also reiterated Intel’s push to accelerate the pace of innovation for Intel® AtomTM processor-based system-on-chips (SoCs) for netbooks, smartphones, tablets, and other companion devices.

“Computing is taking many forms,” said Maloney. “Technology innovation is a catalyst, and we believe the changes Intel is making to its roadmaps, together with strong industry collaboration, will bring about an exciting change in personal computing over the next few years.”

The “Ultrabookâ„¢”

Intel’s vision is to enable a new user experience by accelerating a new class of mobile computers. These computers will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design. The Ultrabookâ„¢ will be shaped by Moore’s Law and silicon technology in the same way they have shaped the traditional PC for the past 40 years.

Maloney described three key phases in the company’s strategy to accelerate this vision, which begins to unfold today with the company’s latest 2nd Generation Intel® CoreTM processors. This family of products will enable thin, light and beautiful designs that are less than 20mm (0.8 inch) thick, and mainstream price points under US$1,000. Systems based on these chips will be available for the 2011 winter holiday shopping season and include the UX21, ASUS* Ultrabookâ„¢. ASUS Chairman Jonney Shih joined Maloney on stage to showcase the company’s new ultra-thin laptop based on the latest 2nd Generation Intel Core processor.

“At ASUS, we are very much aligned with Intel’s vision of Ultrabookâ„¢,” said Shih. “Our customers are demanding an uncompromised computing experience in a lightweight, highly portable design that responds to their needs quickly. Transforming the PC into an ultra thin, ultra responsive device will change the way people interact with their PC.”

Building on the latest 2nd Generation Intel Core technology, Maloney outlined the next generation Intel processor family codenamed “Ivy Bridge,” which is scheduled for availability in systems in the first half of 2012. Laptops based on “Ivy Bridge” will bring improved power efficiency, smart visual performance, increased responsiveness and enhanced security. “Ivy Bridge” is the first high-volume chip based on Intel’s 22 nanometer (nm) manufacturing technology that uses a revolutionary 3-D transistor design called Tri-Gate announced in May. Maloney also highlighted complementary USB 3.0 and Thunderboltâ„¢ technologies which are part of Intel’s ongoing work to drive the PC platform forward.

Following “Ivy Bridge,” planned 2013 products codenamed “Haswell” are the third step toward achieving the Ultrabookâ„¢ and reinventing the capabilities of the laptop in ultra thin and light, responsive and more secure designs. With “Haswell,” Intel will change the mainstream laptop thermal design point by reducing the microprocessor power to half of today’s design point.

Accelerating the Intel® Atom™ Processor Roadmap

Maloney highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years. Having a cadence of a new-process-generation every year will result in significant reduction in transistor leakage, lower active power and an increase of transistor density to enable more powerful smartphones, tablets, and netbooks with more features and longer battery life.

Reaching its 100 million-unit milestone this month, Intel is preparing its next-generation netbook platform, codenamed “Cedar Trail.” “Cedar Trail” is the first netbook platform based on Intel’s 32nm technology, and will enable ultra-thin, fanless designs with new capabilities such as Intel® Rapid Start technology which provides fast resume, Intel® Smart Connect Technology which enables an always updated experience even during standby, Intel® Wireless Display and PC Synch, which let users wirelessly update and synchronize documents, content and media across multiple devices. In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby. “Cedar Trail” will support leading operating systems, such as Microsoft Windows*, Google Chrome* and MeeGo*.

In addition, Maloney showcased more than 10 tablets, running on three different operating systems, that are available today based on the Intel Atom processor Z670. The platform already has more than 35 design wins since its launch in April, with several convertibles, sliders and other innovative designs on shelves now and more coming through the rest of the year.

Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets. “Medfield” has been optimized for both low power and high performance and will deliver long use-time, rich media and gaming, and advanced imaging capabilities. To illustrate this point in tablets, Intel showcased a “Medfield” design running Google Android* 3.0 (“Honeycomb”) for the first time. In production later this year, the platform will enable sub-9mm designs that weigh less than 1.5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.

According to Maloney, “The work Intel is doing with the Intel® Atomâ„¢ processor roadmap, coupled with the significant changes we are making to our Intel® Coreâ„¢ processor roadmaps, will continue to enhance Intel’s ability to deliver complete hardware solutions with a choice of software platforms across a full spectrum of computing — from back-end servers that power the cloud to the billions of devices that access the cloud.”

The Cloud’s Rapid Expansion

More people and devices connecting to the Internet will lead to unprecedented growth in cloud-based services for storage, synchronization and entertainment, according to Maloney, and Intel is poised to grow with it. He said that one new Intel-based server is needed for roughly every additional 600 new smartphones or 122 new tablets connecting to the Internet. He also reiterated the company’s “Cloud 2015″ vision of a world of interoperable “federated” clouds that allow enterprises to share data securely across public and private clouds; “automated” networks that allow the movement of workloads between servers in the data center for better utilization and energy efficiency, and “device-aware” clouds that know what types of applications, commands and processing.

In closing, Maloney stressed the critical role of the Taiwan IT industry in the next transformation of computing. He called for collective innovations that will lead the industry into the next era as computing takes many new forms and becomes ever more pervasive and affordable. “The Taiwan IT industry will be instrumental in realizing this vision,” said Maloney.

More information about today’s announcements is available at www.intel.com/newsroom/computex/index.htm

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

Intel, Intel Core, Atom, the Intel logo and Ultrabook are trademarks of Intel Corporation in the United States and other countries. * Other names and brands may be claimed as the property of others.

Traditional Netbooks are minimalist, typically sub-$350 laptops that average about 3 pounds and feature Intel’s power-frugal Atom processors. But the specially designated category of Netbooks is fading as more companies and consumers gravitate to plain old small laptops, minus the Netbook nomenclature and minus Intel’s Atom. And, as many analysts are saying of late, the surge of consumer interest in tablets, like Apple’s iPad, is also causing problems for the Netbook.

AMD told me this week it “sold out” of the Fusion processor in its most recent fiscal quarter. “Demand far exceeded supply,” Raymond Dumbeck, product marketing manager for AMD’s mobile products, said in a phone interview.

In further conversations with AMD this week, I was told it has delivered about 5 million Fusion chips since their introduction in the fourth quarter of 2010, and that the total includes somewhere between 3.5 million and 4 million in the most recent (first) quarter. And this number will undoubtedly increase when AMD discloses more numbers at the end of the current quarter. This is enough to dent Atom shipments, since the first-quarter Fusion number cited above comprises more than half the average number of Atom processors shipped per quarter.

“There is a significant interest in Fusion, especially the Llano parts that have yet to be released,” said Jim McGregor, an analyst at In-Stat. Which means more un-Netbooks like Sony’s 11.6-inch Y series–very deliberately not labeled as a Netbook. And Sony has made it clear it’s not interested in the category anymore.

So, is Fusion that much better than Atom? Let’s put it this way: Though AMD’s Fusion processors don’t clobber comparable Atom chips in benchmarks, Fusion offers enough of a performance cushion over Atom for PC makers like Sony, Hewlett-Packard, and Lenovo to create new designs. Sony and HP, among others, are using Fusion in 11.6-inch designs that are designated simply as small laptops. (See CNET review of HP Pavilion dm1Z with commentary about AMD’s Fusion chip performance vis-a-vis Atom.)

Not surprisingly, Intel disagrees about the demise of Netbooks–though in a phone interview Friday, the chipmaker’s marketing chief said tablets are having some impact. “It is fair to say that if people have discretionary income and they’re going to spend 500 or 600 dollars, it’s a tablet today [which] could have been a Netbook a year ago. So, there’s no question there’s a substitution that could be happening there,” said Tom Kilroy, a senior vice president and general manager at Intel’s Sales and Marketing Group.

And a couple of final thoughts about Netbooks: Apple is also doing its part to diminish the format. Though there’s a gaping price difference between, let’s say, a $300 Atom-based 10-inch Netbook and a $999 11.6-inch MacBook Air, Apple offers consumers a clearly superior choice to a Netbook.

And let’s not forget the Chromebook, a dark horse in all of this. These small (11- and 12-inch) Google Chrome OS-based laptops, due in June, are powered by Intel’s latest dual-core Atom processors. Atom’s performance characteristics are better suited to the Chrome OS than Microsoft’s resource- and performance-intensive Windows 7, which runs (slowly) on all Netbooks today.